Victoria Secret Vs. Dove And Other Body Positive Campaigns ↀ™ How Is It Changing?

Please note! This essay has been submitted past a educatee.

Victoria's Surreptitious has been one of the nigh successful lingerie and retail brands for numerous years. The company is not only recognized in America, but worldwide. Each year, they host their almanac fashion testify that is broadcasted in many countries. Although the company has dandy power and influence on such a diverse group of people, they still go on to draw women with the ideal body type. The company's "Love my Body" campaign claims to target women of all shapes, sizes, and races, but fails at displaying these characteristics in their advertisements. Instead, they portray several thin and tall women with the stereotypical body. Additionally, the advertisement simply includes ii African American females, the rest beingness white. Not merely does this advertisement communicate a remarkably different message than intended, but information technology sets an incommunicable standard for women. Instead of embracing real beauty, this Victoria'due south Secret advertisement entrada is a principal example of female and racial power structures.

Social media has become a huge platform in today'due south order, projecting strong views on how women should look, experience, and act. When we compare ourselves to the arcadian characteristics of a adult female, we often scrutinize ourselves for not looking the same way. In contempo years torso positivity has finally become embraced past society. Notwithstanding, Victoria's Secret withal continues to advertise using skinny, white, and 'sexy' women. With these ideals ready, the company has still remained successful and highly regarded when all they do is implement an unhealthy body image. The "Love my Body" campaign is supposedly celebrating women for the bodies they have, but it is only portraying what a woman should look like. There are many aspects of this advertising that uphold power structures rather than challenge them.

Since the ad has a neutral colored groundwork and no props, the main focus is on the women. All of the models are continuing next and out of the vii women, five of them are white women wearing nude lingerie, while the other two are African American women that are wearing blackness lingerie. One thing I found interesting about this was that the models skin colour correlated with the colour of their lingerie. Since the women in this campaign are predominantly white, it is causeless that the targeted audience is white woman. Furthermore, if you look at the image every bit a whole, at that place are mostly calorie-free colors depicted, not dark. Despite having two African American models featured in the advertizement, the bright and nude colors say otherwise. They're flaunting themselves while showing lots of cleavage and skin, trying to describe your focus onto their bodies rather than their faces.

Additionally, all of the models have their neckband and hip bones protruding, a thigh gap, and accentuated abs. The models look very underweight and are displaying an unhealthy body epitome to the public. Men will expect women to look like that, and women will feel the need to achieve that look. This can be dangerous for a woman because she can resort to farthermost dieting. If you look at the models faces, their mouths are slightly opened, their optics are wide and gazing directly into the camera, no wrinkles are present, and they are smirking. This gives the girls a very sexual appeal, which is a typical stereotype for women to have. When you lot look even closer to the models particular, their hair is perfectly curled, straightened, and blown back. Still, the black women have their hair styled to expect more like the white women in the picture. This particularly does not show natural characteristics of an African American adult female'south hair. On their peel, there is no sweat, oil, blemishes, scars, or stretch marks. This is a very singular feature for any woman to accept or achieve. This is pregnant considering women in society are made to feel like they cannot have cellulite, stretch marks, acne, or scars on their body. The women's skin is also gratuitous of any torso pilus, rather information technology is radiantly glowing and has an airbrushed consequence. It is perceived to be disgusting to a man, even though these things are natural. If this advertizement embraced torso positivity, information technology would testify women with scars and curves, or new mothers which would prove a nature look.

The lighting plays a huge office in the epitome considering it shines on the adult female'southward confront, breasts, intimate area, and legs. While the women are very beautiful, this does not empower them, simply makes them await equally if they are sexual objects. Each daughter is holding a different pose, with their legs and chest accentuated, and their hands touching their inner thigh, collar bone, hips, or pilus. These body parts are associated with sexual appeal also. The advert besides features another image of two white females stomachs that says, "Now with seven styles, there really is a body for everybody". Consequently, women who read this volition yet feel uncomfortable and non skilful enough because the two women are extremely thin. It makes it worse that the image in this ad simply focuses on the stomach, a trunk function that makes many women experience insecure. The consumer will see the ad and call up the "7 styles" only utilise to women with a body like the models in the picture, not a women with diverse body shapes. In the last few years, different mode brands are breaking the norm and embracing different cultures and challenging the stereotypical beauty ideals for women.

Nonetheless, Victoria'south Hush-hush is the biggest lingerie brand in the earth and nevertheless continues to uphold female person power structures. Equally the visitor claims to gloat beauty in various ways, they use lengthy, slender, white women in their ads. In the "Dear my Torso" entrada, it was especially disturbing to see no diverseness, plus size models, or no photoshop. This advertisement is hypocritical considering it makes women feel like in order to have the perfect body, they must have specific body measurements in order to be ideal. When a immature girl looks at images similar this, they will experience similar their bodies aren't normal or met by today'south standards. This can lead to things similar eating disorders, depression, and an unhealthy mentality. If Victoria's Secret had challenged female person and racial power structures and had a successful "body positive" advertisement, they would had women of dissimilar ethnicities, sizes, and shapes shown. This would bear witness women that y'all don't have to look a sure way to exist cute or sexy, and that yous tin can't be as successful as a white woman.

Source: https://eduzaurus.com/free-essay-samples/critical-analysis-of-victorias-secret-the-love-my-body-campaign/

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